About my LogoBlog

Promotional Products, at their core, are really just what they look like: STUFF.

Stuff with messages. Things you get at the trade shows and street fairs like candy and pens. Bears and baubles from Banks and Real Estate Agents. Lots of stuff.

But Promotional Marketing is Magic.

Creating a High-Impact Incentive, that works, is tingle-inducing.
Coming up with a Moving and Memorable Executive Gift, not easy, but worth it.
Developing a Brand Awareness Program with a measurable return on investment. THAT'S a trick.

Listen, you can put a logo on anything. Really. If it exists, someone has invented a way to brand it. And show it in catalogs, pamphlets, fliers, emails, online stores, ad infinitum. But that's all easy.

Typically the logo people in my industry will simply let you know that we're "here".
And you the consumers are supposed to flip through the catalogs, troll the online search engines, pick out a nice pen or a tote bag, and go about ordering it. Yay, you found the lowest price on something that you don't even know why you're buying.

What, you want,,, guidance? Ideas? Huh?! You mean that's not why they pay you, the VP of Marketing? You say the HR Director isn't supposed to be driving shirts from Costco over to the local low-bid embroiderer??? The PR department doesn't have time to look through Don't you people work?!

This Blog might be fun. It's FREE, in any case. I'm just thinking out loud, tossing ideas around that you really ought to be charged for. If I didn't already enjoy this so much.

So come into the mind of a Promotional Marketing Professional. A Branding Guru. The Logo guy. You might be surprised at what you find there (( ,, hurry hurry ,, cleaning out porn site cache, putting away book reviews, baseball cards, e-solitaire, cake - where'd that come from? ,, ,, OK, you can look now)).

Well, alright, this isn't a formal meeting. You will not be tested on best practices for non-inventoried fulfilment programs or technology tips for e-catalogs. Unless I'm in a mood.

Really, this is my career.

If this is what I think about all day, if this is why I go to conventions and regional meetings
- heck if this is why I'm licensed to have an acronym after my name! -
wouldn't you think I have a thing or two that I can impart? OK, Maybe. We'll see.

You don't have to buy anything.

Just steal ideas, take the credit. It's what I'm here for.
I might even answer questions.

Don Sheffler, CAS


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